PRODUCT LAUNCH AT NYC MODELL'S LOCATIONS
Brief / Create signage for an interactive,
in-store launch of the Spalding Precision basketball.
Client / Spalding/Modell's Sporting Goods
Role / Concept, Art Direction, Illustration
Spalding, along with eight New York City Modell’s Sporting Goods locations, wanted to promote a new basketball through customer focused in-store events. Signage was tailored to meet the individual needs and requirements of each store. Three different posters were created for the event, and their use in Modell’s store windows was inspired by the many different flyers and playbills that can be seen pasted up around the city. Graphics were designed for in-store
signage and promotional materials and modified to work as screen printed tee shirt designs.