ANNIVERSARY CAMPAIGN FOR A BRAND WITH OVER 125 YEARS OF HISTORY
Brief / Develop a logo, creative elements and brand standards for use as part of an international ad campaign.
Client / Spalding
Role / Concept Development, Art and Photography Direction, Logo Design and Implementation, Copywriting
In 2019, Spalding celebrated 125 years of manufacturing basketballs. To celebrate, they wanted a campaign that reflected their historical beginnings that could be used both domestically and in international markets. The logo combines the first basketball ever produced with the ball as we know it today. Packaging and other brand elements were designed to evoke nostalgia while still appealing to a modern consumer.
The Spalding 125th monologue (scroll down to read and view) was written with various purposes in mind. It was crafted with the knowledge that it would be used as a voice over for a commercial (aired on ESPN;
YouTube; the 2019 Spalding Hoophall Classic in Springfield, Massachusetts and the 2019 Euroleague Final Four in Vitoria-Gasteiz, Spain). It was also incorporated as a prominent design element in printed packaging and display materials for the commemorative basketball and translated into multiple languages.