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BRAND IDENTITY AND COST-EFFICIENT PACKAGING FOR A SMALL START-UP

Brief / Develop a brand identity for a small clothing and accessories boutique.

 

Client / Terrapin & Kin

 

Role / Concept Development, Brand Identity, Art Direction, Illustration, Typography

Working with the owners of Terrapin & Kin allowed me the opportunity to oversee a project from the initial stage of logo design  to the production of printed collateral. Because the budget was tight, this project inspired me to explore lower cost alternatives to traditional merchandising materials; for example, rather than sourcing commercially produced hang tags, I designed them to be printed using a business card template. Not only was this significantly cheaper than traditional hang tags, it dramatically reduced the turnaround time for the tags.