BRAND IDENTITY FOR A FAMILY-OWNED AND OPERATED FOOD BUSINESS

Brief / Develop a brand identity for a new BBQ catering company.

Client / Firebugs BBQ & Grill

Role / Logo Design, Brand Identity, Art Direction, Typography

Firebugs BBQ & Grill operates out of a mobile smoker that can be operated on location or at the owner’s home when preparing orders for catering and special events, which gave me the chance to design a brand identity with multiple logo variations for different applications. For example, a custom font was created for the logo applied to business cards, which are typically viewed up close, while a bolder font and logo lockup was selected for use on the mobile smoker, making it easily identifiable at greater distances.